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Join date: Dec 22, 2023



James grew up in the Bay Area, graduated from UCLA, and began his sales journey shortly thereafter.


$1M + Tech companies and well-funded startups build and scale their sales processes and profits by working with James. He has over 30 years of experience building/managing sales teams, and delivering results, ranging from helping a corporation scale from $100M to $2B in ARR to scaling smaller startups to profitability and significant rounds of funding.  James is also licensed with SalesXceleration, the largest and most reputable group of Fractional VPs of Sales in the country and benefits from all the resources, strategic alliances, and partnerships provided by SalesXceleration.


Case Study: James was brought into a $12M ARR tech startup that was struggling to scale to the level expected by their VC/Board. They got an assessment of their current sales strategy and James worked with the executive team to craft a statement of engagement with a timeline, and weekly deliverables. This set the foundation upon which repeatable and predictable processes were built. The executives enjoyed the experience, since it was a collaborative process with weekly executive meetings, hiring sales reps, and hands-on building and management of the sales team. 


The result was creation of a customized Sales Playbook, on-boarding, and customer support process. James grew the team from 9 to 18 sales reps, led the expansion into 3 new states, helped secure a significant next round of funding, and superintended a revenue increase to $30M+, positioning the company for an IPO.

James Watson

Fractional VP of Sales

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