The Four Marketing Fundamentals That Can Make or Break Your Fractional Practice

Fundamentals matter! In sports, top performing athletes are always making sure they’ve got the fundamentals dialed in.  Same is true in business especially in today’s crowded fractional CXO marketplace.  

And the fundamentals of fractional business growth are these: unique brand identity, laser focused ICP, compelling service offer and choosing the best marketing channels for your stage of growth. 

How comfortable are you with the performance of your marketing fundamentals? Let's discuss the strategies and tactics that will help you improve your marketing fundamentals. 

Clare Price is the founder and CEO of Octain Growth Systems, the Raleigh, NC-based fractional CMO marketing consultancy that delivers B2B marketing strategies and execution for scalable 10X growth. Her latest book, Smart Marketing Execution, gives scaling companies the knowledge and tools they need to move from frantic marketing activity to sustainable to marketing operations so they can accelerate their profits, performance and productivity. 

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