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Emotion is the heart of action- Guest Blog- BECKY FREEMAL

Emotion isn't just a touchpoint; it's the launchpad for action. Whether joy, excitement or calm, emotions build trust and create memorable moments. Those connections drive decisive responses. 

🤝Building a brand voice will uncover your organization’s story.

🤝Being true to your brand voice will allow you to connect with people on a real level.

That trust will build emotions that transform your audience from passive observers to active participants. There is 💯 truth to what Maya Angelou said …  people may forget what you said, but they will remember how you made them feel. 

Psychology Today published an article on the topic of emotions driving decisions. It’s copied in the comments. Check it out ⬇️... it's a good (and quick) read.


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